Olli Jokinen on his viral, expletive-laced coaching speech and a future NHL return: ‘That is a dream’
OK, listen up,” Olli Jokinen instructed his players before delivering a between-periods speech for the ages.
The longtime-NHLer-turned-coach of Timrå IK was “boiling over.” Timrå had fallen behind the struggling Växjö Lakers 2-0 in a low-energy game last week, and Jokinen felt his team was simply going through the motions. And so in a four-and-a-half minute speech that would almost immediately go viral across the hockey world, Jokinen unleashed 40 F-bombs in quick succession while prodding his players to take a step toward being the kind of team they want to be.
Timrå rallied to earn a point while losing in a shootout, and Jokinen generated millions of social media impressions thanks to the embedded team camera that captured him painting the dressing room blue.
“Obviously it got way too much attention,” Jokinen told The Athletic Wednesday. “It’s not my proudest moment. You can get that message across without cursing.”